WHO WE ARE
Founded by lauded hospitality veteran Ali Kasikci, Bentley Management Inc. is a Los Angeles-based strategic advisory and asset management firm.
Bentley Management Inc. provides hospitality operating companies and owners of hospitality assets a resource to explore opportunities within their companies that will lead to both qualitative and quantitative improvements in people, product, service and profit.
We believe our collective expertise can be leveraged across hospitality and other service businesses to the benefit of property owners and operating partners. The breadth of our experience is extensive – both domestic and international with noteworthy credentials and solid industry reputation.
We bring to an organization extensive real-world experience and broad industry expertise, big picture thinking - impeccable reputation - passion for excellence - creative, inquisitive thinking - industry knowledge - thought leadership - entrepreneurial mindset - wide range of contacts within the industry.
In addition, Bentley Management Inc. maintains alliances with several hospitality veterans and organizations with whom we have personal experience, allowing us to tap into specialized resources as different circumstances warrant.
The array of property types with which we have been involved over the years include brand managed and independently operated locations- ranging from urban hotels, destination resorts, mixed-use properties with hotel and serviced residential, to private-membership clubs.
Whether they were an existing operation, a property in transition or a new development; collectively, each Bentley Management Inc. associate has been hands-on in the creation and implementation of special products and brands – not simply people who happened to be there during various points in time.
You will find Bentley Management Inc. to be collaborative in how we think and behave. Our best advisory relationships are with companies who share the philosophy that long-term value is best achieved by investing in people, process and a focus on the customer. The direction and influence we bring to the table will result in greater organizational strength and a sustainable competitive advantage.
Areas of Focus
Bentley Management Inc. is a multi-disciplinary team with deep experience in every aspect of the business. Companies that engage our advisory involvement benefit from our practical approach and come to appreciate working with one of the most seasoned groups in the industry.
We are very experienced in identifying and prioritizing high value opportunities and getting people to work together. We pride ourselves in understanding luxury hospitality and related service businesses in a practical manner and have relevant, hands-on experience as innovators of guest services that have shaped the industry worldwide. This is achieved based on the development and implementation of operating standards, policies and procedures that support service delivery. Whether the needs are directed at the corporate level (i.e. strategic planning, business development guidance, policy, procedures and standards) or the unit level (e.g. day-to-day execution, performance and quality), Bentley Management Inc. delivers broad experience combined with a special attitude that promotes a positive working environment and measurable results.
Specific areas of advisory services include:
STRATEGY
Brand Positioning / Evolution
Business and Product Development
Operational Standards, Policies and Procedures
Renovation and Repositioning
New Project Development- project planning, design development, project management
Pre-opening support and management
PERFORMANCE
Service Standards Development / Implementation / Assessment- qualitative and quantitative
Hotel Operations Assessment, Benchmarking and Profit Improvement
Departmental Operating Efficiency Assessment- labor controls and efficiencies, manpower planning; expense retention ratios; purchasing and related controls
Sales & Marketing Effectiveness- marketing plans and budgets; competitive set performance evaluation; plan execution and evaluation
Reservations and Revenue Management- customer retention and new business development
Catering Sales and service support
ASSET MANAGEMENT
Owner and Operator Relations- alignment between owner and management company
Regular Performance Reviews- profit & loss analysis, competitive performance assessment, revenue maximization, expense management and retention, capital spending ROI analysis, controls, gross margin and EBITDA analysis, future outlook and re-forecasting
Budget Appraisal and Marketing Planning
Asset Manager’s Report- comprehensive summary of asset performance, areas of concern and corresponding tactical solutions
Repositioning Strategy and Execution
PROPERTY TRANSITIONS
Interim property management by Bentley Management Inc.
Long-term business plan development; operating pro forma and ROI sensitivities
Renovation, repositioning and relaunch plans
Management company considerations, contract negotiation assistance
Long-term asset management
ADVISORY
Whether you are a mature business looking within to determine how best to evolve or you have specific needs that you would like expert counsel on, Bentley Management Inc.’s strategic advisory services can help you tackle both broad based concerns as well as targeted technical areas of interest. The Directors of the firm and the associates we employ are meticulous about their interactions with each of our client companies. We help our clients prepare for our involvement by being thoughtful about the time they invest with us and totally discreet about the information that we garner.
Our Approach
Each business we serve has specific goals that are unique to its situation. Based on thoughtful interaction at various levels in the organization, Bentley Management helps companies realize greater potential. This is accomplished by defining areas of opportunity and creating ways to implement business practices that result in quantifiable improvements meaningful to customers and employees, and often with little to no incremental costs. We believe in collaborative approach to problem solving and program implementation. We are fact-based thinkers. Using the knowledge gained through our interactions with your company personnel together with our working experience, we reach consensus on a plan forward.
This consensus leads to the creation of an implementation plan with expected qualitative and quantitative results. We believe that advisory services of all types need not be threatening or confrontational, but collaborative. We simply add our experience and expertise to the management team for the ultimate betterment of the business. Additionally, our leadership team has lived and worked around the globe and is adaptable to a broad range of cultures.
COMPETITIVE ADVANTAGE
Capitalize on and choreograph attributes that will differentiate your asset from current and future competitors. Set the foundation for cultivating a sustainable and long-term advantage.
INNOVATION
Ensure marketing communications and service delivery are in perfect alignment. Develop customer-centric programming and communicate comprehensively to a highly-targeted audience.
ENHANCED PROFITABILITY
Establish realistic goals, define benchmarks, manage expenses, alleviate waste and implement consistent checks and balances to chart course for optimal financial returns and asset valuation.
